From USA Today: The Lorax is Back!
And he's going to help save the rainforest this time, instead of the Truffula trees! How is he going to do this? I hear you ask. I picture you straining forward in your seats, holding your collective breaths in anticipation.
Why, by putting out a new edition of his book, naturally.
Now, Dr. Seuss Enterprises is teaming with Conservation International and Random House to use The Lorax to help save the forests.
The book is being reprinted with a special environmental message that describes "The Lorax Project," which is being launched today in honor of Earth Day. Ten percent to 15% of profits from the book and from Earth-friendly consumer products featuring the Lorax's image will be used to stop deforestation in Madagascar, Brazil and China.
The book's depiction of how environmental destruction is bad for everyone is especially relevant to today's world, says Leeanne Alonso, director of Conservation International's rapid assessment program.
She says the disappearing forests are our Truffula Trees. The Lorax "was the harbinger of what's happening now. He's saying, 'Stop cutting the forest now, or you're going to regret it later.' We're protecting the forests that are left, like The Lorax is saying."
Maybe this new edition will have the Lorax cutting down some of the remaining Truffula trees so he can print up handbills and pamphlets decrying their destruction?
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